Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 60 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant. Since the first Elmer title debuted in 1989, Andersen Press has developed an internationally successful Elmer publishing programme which spans 30 original stories written and illustrated by David McKee and includes board books, activity books and novelty books. A beloved classic and firm family favourite, David McKee’s iconic and brightly coloured patchwork elephant has also inspired a branded merchandise programme which has proven success at retail and is popular in millions of households across the world.